CRM software systems help manage customer data, support sales, analyze customer history, retain customers, and improve business relationships. CRM software not only stores business data, but also facilitates communication, analysis and sharing of data for business growth. With the help of CRM system, you can learn more about your target audience and thus can be better equipped to cater to their needs. From lead generation management to integrating social media platforms for updated marketing strategies, a CRM system has it all. In short, it manages the entire customer lifecycle – from lead to deal!